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Google tries out new ad targeting technology, PayPal adds cryptocurrency support and Substack raises additional funding. This is your Daily Crunch for March 30, 2021. | | | |
Google announced today that it has begun rolling out a new technology called Federated Learning of Cohorts (FLoC) in a developer trial. FLoC is meant to serve as an alternative to personally identifiable cookies (which are being phased out by Google and other platforms), with Google analyzing your web browsing behavior and grouping you with other people who have similar interests, for ad-targeting purposes. The trial is starting out in a number of geographies, including the United States — but not in Europe, where there are concerns about compliance with Europe’s GDPR privacy regulations. Read more | | Image Credits: Bristlecone | | |
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| Image Credits: Olly Curtis/Future / Getty Images | | |
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Advice and analysis from Extra Crunch The Tonal EC-1 — Remember our deep dives into the history, businesses and growth of Patreon, Niantic, Roblox, Kobalt and Unity? We’re bringing the format back with an in-depth, multi-part look at fitness startup Tonal. Is Substack really worth $650M? — More thoughts on Substack’s finances. (Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.) | | Image Credits: Nigel Sussman | | |
| Image Credits: Photo by VCG/VCG via Getty Images | | |
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